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Six remained an industry secret for nearly a decade and a matter for feverish speculation among online fans. The campaign was named “most likable ads” by Advertising Age and “most memorable” by USA Today tracking.
Six dancing to “We Like to Party!” quickly ranked among the top 10 most recalled ads by Intermedia Advertising Group. I've got something to tell ya I've got news for you Gonna put some wheels in motion Get ready 'cause we're coming through Hey now, hey now, here's what I say now Happiness is just around the corner Hey now, hey now, here's what I say now We'll be. Six impersonators started appearing around the United States, with one guy carrying a boombox loaded with “We Like to Party” showing up in the lobby of the Washington Post. We like to party We like, we like to party We like to party We like, we like to party We like to party We like, we like to party We like to party. The “ambassador of fun” also became a regular guest on American news and talk shows and had his own blog. Look-alike contests drew crowds, he made live appearances in several theme parks and appeared on Good Morning America. Merchandise with images of the Six Flags mascot started selling like hot cakes.
As soon as the first ad started hitting the airwaves, the dancing old bald guy quickly became a media phenomenon.